Whenever you market anything online it's the guy that gets the traffic that wins. It isn't a secret, there's no rocket science behind it, it's just true. You could have the most well-developed site on the planet and if nobody is visiting it, well it doesn't matter anyway. For most online businesses pay-per-click advertising is the method of choice to drive visitors. 

Unfortunately, PPC is complicated and it can become costly for beginners to the game. A PPC Spy will watch what others in your market are doing and then give you that information so that you can improve upon their results. With so many PPC spy's out there choosing the right one can be difficult. 
With that, let's just start by covering what a PPC Spy program is and is not.

First, a PPC Spy program is NOT really a method for spying on your competitors. What it does do is allow you to see which keywords they are making money with, and in turn use that information to make money yourself.

Second, NOT everyone will need a PPC Spy. If you don't make use of pay-per-click advertising then you will just be wasting your time and money. 

Third, a PPC Spy IS an excellent way to gain an advantage with your online marketing. Finding keywords that really bring customers (instead of just visitors) is hard. This simple piece of software makes earning money simple Using a PPC Spy you'll guarantee that the traffic you pay for is quality traffic -  that will make you sales!

Fourth, if you don't take the time to choose the right PPC Spy then you shouldn't bother at all. A poorly designed PPC Spy will actually make your campaign worse. The last thing you need is to end up spending more money without any results. 

To sort the junk from the real products on the market, along with a few friends, I took the time to evaluate the top PPC Spy programs on the market. We based our evaluations on the following criteria. 

• PPC Spying - Obviously our main rating was based on how well the PPC Spy did what it was designed to do. That is get: keyword data, keyword cost statistics, traffic volumes, and more from our competitors campaigns. 
• Ease of Learning - Most of these tools have a slight learning curve. The easier it was to learn, the higher we rated it. 
• Ease of Installation - Many PPC Spy's are intended to be installed with your site. If that was the case, how easy was it to install?
• Ease of Use - Once we got the software running how simple was getting the data we needed?
• Automation - The best PPC Spying software is automated so that you can just set it up and then leave it alone. Higher marks were given to the tools we didn't have to adjust all the time.
• Value of the Data - Some PPC Spy's perform better than others. Was the data that the program gave us worth something?
• Sales Made after Using - We didn't just evaluate these tools with new ad campaigns. We also used them with existing campaigns. Did the tool actually help us make more sales than we already were by suggesting better keywords, different bid structures, etc?
• Over-all Rating - Based on everything above, how did the PPC Spy rate overall?

To test each tool we used the tool for two ad campaigns over a period of time. All of those who were involved in testing run 20 - 30 ad campaigns at any given time (for the purposes of affiliate marketing). There were three of us, and each of us tested the tools over a 1 month period. Below you will find our results for the top five PPC Spying Tools on the market today.

The results shown are pretty self-explanatory, and PPC Web Spy was obviously the clear winner, but if you do need any help choosing the software that's right for you don't hesitate to email me (#EMAIL#).

Once you get your PPC Spy up and running be sure to contact me (email above) and let me know. Just drop me a line telling me what you're doing and how well the tool worked to improve your business. I like to hear other's experiences in the marketing game.

To Making Money Online - The Easy Way,

Dallas Thompson